In recent years, manufacturers have noticed that «our emotions play a major role in our purchasing decisions».
So how to assess the emotional weight of this component in purchasing behavior and uses? This is the challenge that we have been entrusted for over 15 years by notorious names in the cosmetics and food industries. In partnership with specialists in psychology and neuroscience, we are able to explore pleasure and wellbeing associated with the use of skincare products, make-up, perfumes or tasting a glass of wine.
We are delighted to welcome you to In Cosmetic Amsterdam - Stand K90