Why go beyond liking?
A liking score tells us how much consumers appreciate a product. Development may also require information about perceived attributes, reported emotions and the experience during use.
EmoSpin · Consumer experience research
Research notes, published applications and LinkedIn
Explore the questions, methods and publications behind EmoSpin’s approach to consumer experience.
Research notes
How to build an emotional interpretation
Emotion research relates subjective, expressive, behavioural and physiological observations to a question and an experimental context.
Neurocosmetics and testable effects
Defining the effect of interest establishes the observations and comparisons a study needs. Product experience, emotional outcomes and cutaneous mechanisms require distinct questions.
Selected published applications
A cosmetic ingredient and self-perception
Published application: Queiroz, Vial and Aubert (2025), chapter 7, pp. 105–114.
Fragrance use and sleep assessment
Published application: Descoubes et al. (2025), chapter 8, pp. 115–127.
TiL fragrance: a multidimensional experience profile
Published application: Polette, Polette and Vial (2025), chapter 11, pp. 156–169.
Virtual reality and sensory evaluation context
Published application: Bellon et al. (2025), chapter 4, pp. 59–76.
Selected LinkedIn publications
Scientific publications
Articles, chapters and patent publicationsTell us about your project
Describe the product or experience and the decision you need to make.
Contact our team