Design a target experience
What experience do you want to create?
Define the target, investigate sensory and contextual variables, and translate the findings into a testable development brief.
Explore this solution →EMOSPIN · SCIENCE FOR PRODUCT EXPERIENCE
Understand emotions.
Design experiences.
Build evidence.
Consumer experience science for product development and marketing.
EmoSpin helps R&D, sensory and marketing teams understand consumers, differentiate products and build evidence-backed messages. From product to packaging, from use to communication: we connect lived experience to your decisions.
One experience. Complementary perspectives.
YOUR DEVELOPMENT QUESTIONS
What do you need to decide?
Compare and optimise products
Your prototypes are equally liked. What distinguishes them?
Compare perception, liking and emotional experience to guide formulation and product choices.
Explore this solution →Build evidence for a benefit
Which conclusions does your study support?
Turn an intended benefit into a research question, define comparisons and determine what the findings establish.
Explore this solution →UNDERSTAND THE EXPERIENCE
Three complementary perspectives.
Their contribution depends on the product, the consumer and the question.
Sensory
What is perceived?
Attributes, intensity and sensory differences.
Hedonic
How much is it liked?
Appreciation, preference and product acceptance.
Emotional
How is it experienced?
The felt experience and the dimensions relevant to your objective.
Marketing & Consumer Insights
From consumer experience
to marketing action.
Your consumers’ expectations, reactions and words inform your positioning. We combine verbal and non-verbal approaches to guide product, packaging and communication choices.
Explore Marketing & Consumer Insights- Understand your consumers
Explore expectations, needs and experiences in the context of use.
- Bring your positioning to life
Examine the fit between product, packaging and promise.
- Prepare your launch
Test concepts and messages, and develop consumer-informed language.
OUR SCIENTIFIC APPROACH
Question first.
Method second.
More than 20 years of team experience in consumer research, emotion and sensory perception. We define the question and the study before choosing the measures.
The report connects observations to supported interpretations, then to the product decision.
Explore the research pathway →Research question
Study design
Relevant measures
Interpretation
Product decision
SELECTED PUBLISHED APPLICATIONS
Research in practice.
Examples of protocols, results and their scope, drawn from published work.
Self-perception and product assessment
Cosmetic ingredients
A placebo-controlled study combining skin measurements with a standardised mirror task.
Read the published application →Subjective and actigraphic outcomes
Fragrance and sleep
Sleep diaries, fatigue and sleepiness scales, and actigraphy during pillow-mist use.
Read the published application →A multidimensional experience profile
The TiL fragrance
Subjective responses, verbal expression, vocal prosody and respiratory measurements.
Read the published application →LET’S START WITH YOUR QUESTION