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Emotions are complex processes difficult to directly apprehend. This is why, according to the aim of the study, the implied product, the expected claim, we setup a specific protocol and select complementary technics to address each of the main components of emotion
Subjective component
- Psychometric scales
- Lickert-type scales
- Implicit associations
- Structuration of free speech (text mining)
etc ..........
Visceral component
- Skin conductance
- Cardiac activity
- Mydriasis
- Respiratory rate
- Skin temparature
- Electroencephalography
- Hormonal levels
- Electromyography
etc........
Behavioral component
- Gesture
- Posture
- Eye tracking
- Facial expressions
- Prosody (voice parameters)
etc........
Specific methods
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