Emotions are complex processes difficult to directly apprehend. This is why, according to the aim of the study, the implied product, the expected claim, we setup a specific protocol and select complementary technics to address each of the main components of emotion

Subjective component


- Psychometric scales

- Lickert-type scales

- Implicit associations

- Structuration of free speech (text mining)

etc ..........

Visceral component


- Skin conductance

- Cardiac activity

- Mydriasis

- Respiratory rate

- Skin temparature

- Electroencephalography

- Hormonal levels

- Electromyography


Behavioral component



- Gesture

- Posture

- Eye tracking

- Facial expressions

- Prosody (voice parameters)


Specific methods

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