Product
What is perceived and experienced.
Marketing & Consumer Insights
Understand your consumers.
Strengthen your marketing.
Consumer insights to differentiate your offer, shape your messaging and prepare your launch.
Consumers experience your offer; your teams need to turn that experience into decisions. EmoSpin combines psychology, sensory research and neuroscience to connect expectations, reactions and usage to product and communication choices.
One product. A whole ecosystem of experience.
Formulation, presentation, packaging, promise and usage context come together in the consumer experience. We examine them to help build a coherent offer.
Packaging
What attracts, evokes and invites action.
Promise
What the consumer expects.
Usage
What happens in everyday life.
Communication
The language and messages that convey the offer.
Your marketing questions. Insights you can act on.
Understand expectations and needs
Explore usage situations, motivations and expectations to identify what matters in the consumer experience.
Illustrative question :
What do consumers really expect from an evening skincare ritual?
Build insights beyond self-report
Combine what consumers express with information from behaviour, attention and non-verbal responses.
Illustrative question :
Do two equally liked products elicit the same reactions?
Refine positioning and differentiation
Compare experiences and concepts to clarify what distinguishes your offer and how it fits the audience and usage occasion.
Illustrative question :
Which creation better fits a relaxing rather than invigorating experience?
Connect packaging, product and promise
Examine what packaging suggests, the expectations it creates and the actions it invites, in relation to the product experience.
Illustrative question :
Does the presentation evoke the comfort you want to communicate?
Prepare and test the launch
Support the development of concepts, messages and campaign directions; examine how they are understood and the reactions they elicit.
Illustrative question :
Which message most clearly conveys your product’s distinctive experience?
Build the language and the evidence
Analyse consumer comments and vocabulary to inform product messaging. Connect communicated benefits to research findings.
Illustrative question :
Which consumer expressions can inform relevant, evidence-backed messaging?
What your teams can take away.
Depending on your project, a report that connects observations to the choices you need to make:
Structured consumer insights
Expectations, motivations, perceptions, reactions and usage contexts relevant to your offer.
Comparisons to inform selection
Products, concepts, packaging or messages examined against your objective.
Positioning and messaging directions
Recommendations informed by consumer experience and language to shape the brief and product narrative.
Benefits connected to findings
A clear link between the findings, the benefits assessed and the messages they can support.
From your question to your decisions.
Frame the challenge
Your audience, product, timeline and the decision you need to make.
Build the study
A proposal tailored to your objective, with defined scope and deliverables.
Explore the experience
A study combining the approaches relevant to your question.
Discuss findings and actions
Results and their implications discussed with your development and marketing teams.
A product to differentiate?
Packaging or a launch to prepare?
Tell us about your project, audience and objective. We work with you to frame the research question and build the right approach.