Solutions for product development and evidence
Start with the decision you need to make. We build the research approach around your product, consumers and usage context.
Design a target experience
Define emotional objectives, investigate sensory and contextual variables and develop a testable experience specification with your development team.
Characterise and optimise products
Do equally liked prototypes deliver the same experience? We compare sensory, hedonic, emotional and behavioural responses relevant to your decision. Deliverables include product profiles, prototype comparisons and recommendations for subsequent development.
Build evidence for a product benefit
Translate the intended benefit into a testable question. Define outcomes, comparisons, population and usage conditions. Results determine the conclusions and benefit statements supported under those conditions.
Cosmetics and skincare
Investigate texture, ingredients, use rituals, perceived comfort and emotional experience. Published work provides examples involving skincare sessions and an ingredient assessed against a placebo formulation.
Fragrance and product experience
Characterise emotional responses to fragrances, investigate intended experiences and assess defined benefits. Published applications include the TiL fragrance and research combining fragrance use with sleep assessment.
Food and consumer research
Examine perception, liking, wanting, choice and emotional experience. The selection of measures depends on the product category, context and decision.
Context and virtual reality
Examine how the evaluation environment contributes to a sensory experience. A published chapter investigates virtual reality in cosmetic sensory evaluation.
Tell us about your project
Describe the product or experience and the decision you need to make.
Contact our team